Delivering Quick Results For You In The San Diego Residential Real Estate Market

Our Solutions & Strategies For Selling or buying home in san diego CA

SELLER SOLUTIONS Sell Your San Diego Home

BUYER SOLUTIONSBuy Your San Diego Home


If you have purchased real estate before you may be aware of most of the details below but regardless, we recommend that as a Buyer this page would provide valuable insight on how to make your search most effective on your time, money and expectations. NOTE: As your Buyer Agent, we get compensated by the Seller not by you as the Buyer, so we highly recommend that you leverage our expertise to find the most ideal home for your needs that works in your best interests.

What kind of a property do you desire to call home in San Diego? Among the plethora of choices it is very important that you are clear in your mind what you are looking for, in what neighborhood of the County, and what price point. To assist you in coming up with such a picture of your ideal home, we recommend you complete the form in our Collaborate page and complete as much information as possible and submit to us for review. We are highly regarded real estate agents in the San Diego area and will be happy to make your home search in San Diego as efficient as possible.


You may be wondering – do I need a Buyer Agent when I want to buy a home in San Diego? A Buyer Agent is an agent who is specifically working on YOUR behalf. While any agent you “hire” can help you through the process of buying a new home, the traditional role of an agent (often unclear to buyers) is working on behalf of the seller. Not just because the commission gets paid that way, but unless an agent is specifically asked to be YOUR Buyer agent, they may be working for the seller. And that means they are NOT protecting YOUR interests. The laws around agency responsibility and conflicts of interest vary from state to state, so this may not always be the case, but you should ask for clarification.

You want a professional real estate agency like us at Aaron Roth Real Estate, who is looking out for your interests as the buyer; asking the right questions to the seller or their agent, obtaining information, and making sure YOU understand the implications of all that you do in the transaction. You want confidentiality and a lot of legwork is required for such high dollar transactions and that is where a seasoned Buyer agent can be of tremendous value to you. An agent working for you will keep information he/she learns from you private and not share it with the seller or the listing agent (e.g. you might tell your agent that you are willing to pay full price if you need to, but want to start lower- this could really damage your negotiating if this were shared with the listing agent and seller, couldn’t it?). You probably want and need assistance determining an offer strategy - what price point to you start negotiating based on what criteria and when do you go up or ask for some additional services to be performed on the property before you would agree to a certain price point. An agent working for you can help you determine the BEST price to offer based on current market conditions (although it is YOUR decision). An agent who is not, who is working for the seller, cannot help since their job is to help the seller get the best price, not you. Make sense? As a consumer, it is in your best interests to have someone working for you during the transaction. So keep this in mind as you think about who you want to help you buy your new home.


Searching for your ideal home in San Diego can be quite a daunting task with so many factors to consider to ensure that you get the best deal possible with the parameters that you are comfortable with. The first step to your search is of course is to figure out the best channels that provide home listings - as your Buyer Agent, we take care of all of that for you once we know what kind of home you are looking for. You are more than welcome to use your own time to search for San Diego homes through any of the following channels:

  • The Internet
  • A local real estate magazine
  • A real estate television channel
  • Another Seller's Agent’s marketing materials
  • Another Seller's Agent’s FOR SALE sign
  • Another Seller's Agent’s OPEN HOUSE event
  • Another Seller's Agent’s exclusive listing
  • A “For Sale by Owner” sign
  • A referral or mention from an acquaintance of yours

We just want to emphasize that we can help you buy a home from any of these sources. Even more importantly, we will represent your best interests and effectively negotiate the best possible price and terms for you. We will:

  • Manage the transaction
  • Provide trusted service providers
  • Negotiate on your behalf
  • Protect your position as a buyer

you see a sign, an open house, or even hear about a property that interests you, please call us first. We will provide you with detailed information about it, make all the necessary arrangements for viewing it and then view it with you to ensure that you don’t in any way compromise your negotiating position. Additionally, please keep in mind that the listing agent is representing the seller. Ultimately, their role is to remain committed to obtaining the highest price and most beneficial terms for the seller.


The job of finding a home to purchase in San Diego that meets all your needs and wants can be onerous and time consuming if you don’t have all the available resources at hand or the time required to make effective use of them. We specialize in helping buyers find the homes they’re looking for, and one benefit of using our services is that we hear about listings right when they come on the market – In fact, often even before they’re on the market. And that’s just the first step. When we work for you we will:

  • Educate you about Buyer Agency, outlining my fiduciary responsibilities to you, which include: Complete disclosure, Loyalty, Confidentiality, Obedience and Accountability.
  • Save you time by regularly searching the market for an affordable home that meets your criteria.
  • Email your specific home requirements to top producing agents in the area so they know we have a qualified purchaser.
  • View homes with you and provide comparative analysis. I can also refer you to expert home inspectors that will provide more in-depth analysis and advice.
  • We will also view homes on your behalf, at local Broker Caravans and Open Houses, most of which are only available to Realtors/ Brokers.
  • Reach out to our large database to find potential homes not currently listed in the MLS
  • Help you explore your financial options and. If required, refer you to some excellent mortgage professionals, so you can make the best possible mortgage decision.
  • Provide consultation in relation to your written offer to purchase a home, with all terms approved by you.
  • Negotiate the best possible price and terms for you, take care of all the documentation details, and keep you fully informed about all activities that lead to the transaction closing.
  • Review disclosures and inspections and make sure the property is safe, sound and functional.
  • Assist you, if necessary, in finding any home-related services you need.

Getting pre-qualified with a lender is very important for you while you embark on this journey to find your home in San Diego, since that provides you with a clear picture of price point that you could be negotiating with the Seller. We recommend that in order to pre-qualify your purchase intent with a lender, you start gathering 60 days worth of recent paystubs, statements of all other assets for the recent 60 days and the W2 or tax returns for the last two years - most definitely the lender would be looking for these documents along with credit reports in order to pre-qualify you for your purchase transaction.


A very important part of buying a home is finding the right lender and the right mortgage product. There are many different kinds of lending institutions, offering a wide range of loan packages. It is very important to do some research and shop around because what you don’t know could cost you.

In this regard, over the course of our career we have some excellent contacts in the mortgage industry, so if you have any questions or if you would like us to refer one or more of them to you, please let us know.

Generally, it is recommended that home buyers get pre-qualified for a loan with a lender before searching for a home purchase. That way you will have completely reliable information about what you can afford. Additionally, any offer that you make on a home will be taken much more seriously if you have been pre-qualified than if you haven’t (you’ll also be in a much better position to make an offer once you have sold your previous home, if you have one). Other good reasons to get pre-qualified include:

  • You can determine which loan program best fits your needs and which programs you qualify for.
  • You’ll know exactly how much you are qualified for. It’s no fun to find your ideal home in San Diego and then realize that you can’t find a lender to offer you a mortgage for that asking price.
  • Your down payment, monthly payment and closing costs will be set so you can budget your finds in advance.
  • If you are a first-time buyer, you may qualify for a special first-time buyer program which may allow you to afford more home for your money.

In addition, we know very professional, ethical loan officers that we can introduce you to. These professionals have proven to be reliable, consistent and we trust that your experience with them would be positive and beneficial.


There are many factors that go into successfully selling your home in San Diego for top dollar. The home must be priced competitively, receive maximum market exposure through as many channels as possible, and be presented in a way that highlights its unique character and features. There is also much the homeowner can do to improve the home's salability and to create an appealing atmosphere during showings and evoke favorable emotions on the buyer's mind. Lastly, there's the targeted marketing strategy and effective negotiation of the sale price, followed by an organized hassle-free completion of the transaction.

We know how to handle every aspect of the home sales process, from strategically marketing the home to ensuring that everything's signed, sealed and delivered by the closing date -- and we will keep you fully informed every step of the way. As a team, we market your property, consult prospective buyers, and diligently negotiate to ensure you get a competitive offer. We also, work extremely hard to ensure a smooth and successful transaction.

We do so because we enjoy helping people with their real estate needs, and take great satisfaction in doing everything we can to get them through the major transition that accompanies buying, selling and moving.


Our strategy for getting your San Diego home sold for top dollar is a simple but effective one: we'll maximize its market exposure (see the different strategies that we bring to bear above) so we attract as many qualified, motivated buyers as possible. Your property will show as a "Featured" listing in our website. We'll also keep you fully informed of all activities, as well as all developments related to the listing. In short, we create a custom marketing plan that fits your market place and property

All of the above strategies start to work in parallel, generating both online and foot traffic to your property from interested buyers and also other real estate agents in the San Diego area who are already working with prospective buyers. We know what marketing strategies work and will tailor the most effective strategy for you.

  • Professional Brochure   We will design and mail postcard style flyers, advertising the lifestyle that your home offers to home buyers in the San Diego market
  • Professional Photography   We will professionally photograph your property and if required will also video record your home (optionally using aerial drones in some cases) to present your home for sale in San Diego in all marketing and staging that will help buyers visualize the lifestyle and potential that your home offers to them
  • Local/Regional MLS   We will most definitely list your home for sale in San Diego in the local / regional MLS for all other reale state agents to view and propose your property to prospective home buyers in San Diego for consideration. The photographs and virtual tour is included in such MLS listings
  • Custom Signage   We will install custom 'For Sale' signs on your property for drive-by advertising. The sign has a brochure box containing customized information
  • Custom Property Website   We can create a custom website with a property specific domain name with all the information about your home for sale along with photographs and virtual tours and market that website through digital media
  • Professional Broker Caravans   We will hold Broker Caravans to inform agents and their prospective buyers about the opportunity to purchase the property. Such events include food, information, and resources that are relevant to the property and neighborhood. The goal is to create excitement with other agents. Participating agents attend our pitch session, and present to other agents during the session.
  • Custom Real Estate Publications   We feature your property in the Aaron Roth Real Estate custom publication and place them in local professional offices, mail them to strategic partners and agents for greater exposure of your property.
  • Social Media and Internet Marketing   Aaron Roth Real Estate integrates social media as a cornerstone to all marketing, since that is the hottest marketing channel today. Our Interent marketing includes including your property as a 'FEATURED' listing on your corporate website, dedicated blog posts, online classifieds, broker to broker networking, and agent to buyer forums. Your home will be posted on high traffic sites such as Trulia, Zillow,, Facebook, Twitter, Instagram, Youtube, Linked In etc. These are sites that maintain a large online following, and often have excellent search capabilities. This allows prospective home buyers to search from their home at their convenience, which in turn increases the exposure of your listing. Your home will be a top or bottom page featured listing, coming up prominently in searches that meet your property, specifications, as well as being listed as a featured property.

In addition to offering these extensive home marketing strategies for maximum exposure, we will also :

  • Help determine the best asking price (we have over 15 years of Residential Real Estate Appraisal experience)
  • Offer proven advice on how to prepare your property for showings
  • Call you regularly and also provide you with weekly updates by email
  • Keep you informed of everything we do to sell your home
  • Provide feedback on showings and open houses
  • Update you on money market changes that could affect your property's sale
  • Pre-qualify potential buyers
  • Present and discuss each offer with you and provide a "cash in pocket" statement
  • Negotiate the highest possible price and best terms for you
  • Manage all contractual, title and transaction details and keep you informed
  • Ensure your check is delivered at closing
  • Arrange for a moving company and relocation agent, if required

So as you can understand, we leave no stone unturned to effectively market your home for sale in San Diego through as many channels as possible and also deliver such high value added services to make your transaction seamless.


When presenting your San Diego home for sale to prospective buyers, brokers and agents, first impressions are always crucial, given the many competitive choices available in the market. They will judge your home the moment they see it, and generally they prefer homes that are well-maintained, clean and clutter free homes they can picture themselves living in. That is why home improvements, particularly if they address the anticipated needs of buyers, can significantly boost your home's sale-ability and sale price. Here are a few proven, cost-effective tips that will help your home look its best:


  • Mow and rake the lawn, trim hedges, weed and edge gardens
  • Sweep sidewalks and driveway, pick up any litter
  • Repair gutters and eaves, touch up exterior paint
  • Plant extra flowers for color, or place potted plants beside the front door
  • Clean or paint front door, polish front door hardware, ensure doorbell works


  • Clean and tidy the entrance, clear stairs and halls, store all excess furniture
  • Brighten interiors with fresh, light-toned paint
  • Brighten rooms by installing high wattage light bulbs and turning them on
  • Shampoo carpets, clean and wax floors
  • Organize kitchen countertops -- remove appliances if necessary -- creates spacious appearance
  • Clean kitchen countertops, cabinets, appliances, washer and dryer
  • Organize and clean out closets to make them look larger
  • Clean and freshen bathrooms, put out clean towels, minimize clutter
  • Clean mirrors and windows so they sparkle
  • Organize and clean garage and basement
  • Perform necessary minor repairs and touch-ups to walls, windows, fixtures, etc.


When buyers come to visit your property, it is best that you remain absent, so that they feel more comfortable while making comments as they walk through your property

  • Straighten up daily for preparation of last minute showings
  • Keep pets outdoors
  • Turn lights on
  • Open window treatments (for light and bright feel)

These are just a few ideas to get you started. We know what today's buyers are looking for and can provide more ideas that will maximize your home's appeal. Remember, a few easy and inexpensive improvements can produce big returns on your investment.


Most definitely like all sellers you to would have an idea of what your home for sale in San Diego should be worth, given your perceptions and what you might have been told. However that may not necessarily be what the buyers would find to be an attractive value proposition to them. Your perceived value may even be less than what the market is willing to pay. Essentially that is where our expertise can be of great value to you, especially when it comes to setting a price for your home at the beginning or even later when you may need to consider adjusting the price. Below are some of the considerations while determining the competitive price for your home

  • Pricing Your Home Is A Balancing Act   You want to set a listing price that maximizes interest among qualified, motivated buyers who will be willing to pay top dollar for your property. Indeed, such buyers will ultimately determine your property's market value. However, you do not want to set a listing price that attracts a lot of buyer prospects, but sets the stage for negotiations that result in your getting less than what your property is really worth.
  • Your Home's Actual Market Value   In a perfect world, your home's value would be everything you think and need it to be. However, simply put, your home's value is not determined by you, but by what the market is willing to pay for it at a given time. These days, the "market" increasingly refers to home buyers who have researched property values over the Internet for months, have already viewed a number of homes, and are not under any undue pressure to buy. You can determine a value range for your home by looking at the recent sale prices and current asking prices of homes similar to yours in your area. That is why we've prepared a Comparative Market Analysis (CMA) that includes a variety of "comparable" homes drawn from the local Multiple Listing Service (MLS).
  • The Bottom Line: REALISTIC IS STRATEGIC!   On average, serious buyers look at about fifteen properties before they make an offer. Doing so gives them a basis for determining how competitively a property is priced, both in terms of the market generally and what they are looking for specifically. If you overprice your property you'll usually lose serious buyers even if they otherwise love it.
  • Your Home's Optimum Time-On-Market   Experience shows that you should try to get and accept a solid offer sometime during the third to fifth week that it's on the market. It is during this three-week "window" that your home will enjoy maximum market exposure and buyer interest. Beyond five weeks your home will increasingly be viewed as a "stale" listing -- i.e. as a commodity with a history of being rejected by other buyers. Consequently, there will be less interest, less showings, less offers and less likelihood that you'll get your asking price. This is why it is crucial that your home be priced correctly during the three-week window.
  • End Results of Overpricing   The strategy of overpricing your property knowing that you can reduce the price later might make sense at first glance. However, it seldom works. In fact, sellers who overprice their properties even just 10% above market value often end up getting less than they would if they had priced it properly from the start. A high price on your property makes other comparable properties more attractive and keep buyers away. Fewer buyers will respond to ads, fewer agents will show your property to their clients. Inflated prices often lead to mortgage rejections and critical lost time waiting for finance approvals that don't go through. Note that before you can get a mortgage, the lender will send in an appraiser to ensure that your home is priced right in the market.